A viral video showing a ritual where food items, possibly pappadam or poori, are stepped on and crushed has sparked widespread criticism and debate online. Observers and social media users have expressed deep concern over the practice, questioning the rationale behind destroying food in a world where many still suffer from hunger.

The video depicts a shirtless man systematically trampling on a large pile of food, a practice believed to be associated with a local temple ritual. Commenters from various backgrounds have overwhelmingly condemned the ritual, calling it regressive. The commentary compares this practice to historical social evils in Kerala—such as untouchability, caste-based dress restrictions, and Sati—which were eventually abolished as society progressed and embraced humanity over rigid traditions.

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Highlighting the global issue of food insecurity, the critique emphasizes that wasting food under the guise of custom is highly insensitive to those who struggle for a single meal daily. It calls for progressive thinking and the abandonment of outdated practices, urging society to prioritize human life and essential resources.