Ayurvedic practitioner Dr. Vishakh has clarified common misconceptions regarding the pricing, benefits, and consumption methods of Ashwagandha (Indian ginseng). Addressing reports of consumers being overcharged up to ₹5,000 per kilogram by unauthorized sellers, Dr. Vishakh emphasized that high-quality Ashwagandha Chooranam from reputable brands is highly affordable and widely accessible.

Standard 50-gram bottles from trusted Ayurvedic pharmacies like Kottakkal, Sitaram, Vaidyaratnam, and Nagarjuna typically cost around ₹90, while 100-gram bottles range between ₹150 and ₹180. This brings the actual market rate to approximately ₹1,800 per kilogram. Consumers are advised to purchase from authorized pharmacies rather than local unverified sources to ensure quality and avoid inflated prices.

While commonly associated only with sexual health and libido, Ashwagandha offers a much broader range of health benefits. It is highly effective for nerve stimulation, treating neurological weakness, managing vata-related (rheumatic) disorders, and combating general fatigue. Additionally, it helps boost testosterone levels and supports muscle development, making it popular among bodybuilders and fitness enthusiasts.

The herbal powder can be consumed in three ways: mixed with hot milk, hot water, or combined with dry ginger powder, sweetened with honey, sugar, or jaggery. For general wellness, a dosage of half to one teaspoon is recommended. If taken directly, it should be consumed after meals; however, when mixed into milk or water preparations, it is best taken 15 to 30 minutes before meals. Those using formulations like Ashwagandhadi Lehyam should drink the mixture after consuming the lehyam.